Notes from building Proofi

Product decisions, technical tradeoffs, and fixes worth writing down.

What Happens After You Paste a Proofi Embed?

A code-level tour of the loader, cacheable JSON endpoint, Shadow DOM renderer, and sandboxed preview behind Proofi's two-line install.

Create a testimonial widget, configure its layout, install the two-line embed, and debug the public API from your browser.

A practical look at Preact, one compiled script, Shadow DOM, and the choices behind an embed that stays out of your site's way.

Why Proofi stores testimonials as content, keeps curation separate from presentation, and gives each widget a clear job.

The Proofi preview can render from server-loaded data. A public embed makes one API request on purpose. Here is why the distinction matters.